Emaar Properties to launch a new blockchain loyalty tokens system by the end of 2019. EMR token is based on the JPMorgan Quorum blockchain platform.
It is intended to launch an EMR token later this year with aims to reward its clients for their business referrals and loyalty.
Emaar is one of the top real estate developers in Dubai and Worldwide which is also known for the tallest building in the world, Burj Khalifa, as well as Dubai Mall.
Emaar blockchain tokens can be used not only on the Emaar network, including e-commerce operations, hotels, real estate, and shopping centers but also can be swapped with other users.
Emaar highlighted that the EMR is the first system of its kind being initiated in the world.
Aim of this Emaar blockchain loyalty and referral tokens is to help clients with digital tokens using blockchain technology on a mobile app.
This token will also provide real cash value via external trading systems.
Mohamed Alabbar, chairman of Emaar, said:
We didn’t become Emaar by standing still, or by thinking small. By launching the EMR utility token ecosystem, Emaar is expanding the concept of connection. We aren’t just looking into the future — we are building it.arabianbusiness.com
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